No Joy in Toy Joy

ToyJoy.com shows that no matter how pretty the package is, an empty website is still an empty website.

Surprisingly, toyjoy.com is a decently designed website. The colors are fun yet slightly controlled and they are all pulled from the overbearing background. Navigation is simple and it's easy to understand. This site is obviously designed for a younger audience, or at least the young at heart.

The title page needs a little work. All the images are interactive, once you move over the icon, it interacts in a entertaining motion. But only one of the buttons are actually active. The rest react to clicking without performing any action, leaving customers wondering why they can't move to the next website. Some of the motions on the website causes the main page to move slightly, which is annoying.

Once you enter the shop page, the navigation is clear and the page is well organized. The color changes, but the obnoxios background and the colors stay consistent. There are even options to recieve RSS Feeds and change font sizes.

Then you realize that the toy store is practically empty.

Each product section has less than ten items, seven having no products at all. The top ten products list only contains two products.

I realized after browsing through that this website isn't complete, but is it worth it to make an incomplete website live? Would you give a child a brightly colored present with nothing inside?

I hope not.